B2B MARKETING STRATEGY FOR SERVICE BUSINESSES
We help established service businesses clarify their offer, strengthen their website, and improve how buyers and AI tools find and understand them.
For consultants, professional services, coaching and advisory practices, and technical service businesses.
SOUND FAMILIAR?
Your business has evolved. Your message and website may not have kept pace.
Different people describe the business differently.
Your website no longer reflects what you do or who you serve.
You’re unsure which marketing improvements deserve attention first.
Buyers and AI tools get an incomplete picture of your business.
We help you clarify what you sell, explain its value, and decide what needs to change. That gives your website, content and marketing decisions a stronger foundation.
WHERE TO START?
You may need a clearer offer, a better understanding of your visibility, or a website that better supports your business. Each engagement addresses a specific need, with implementation available when you’re ready to make changes.
What happens after buyers reach our website?
Identify where your website creates confusion or friction, what to address first, and whether targeted improvements or a larger rebuild make sense.
Explore the Website Experience AuditCan buyers and AI tools find and understand our business?
Understand how AI tools describe businesses in your category, where your visibility is weak, and which information may be missing or unclear. An implementation sprint can help you address the findings through content and website improvements.
Explore the AI Visibility AuditCan buyers clearly understand what we sell and who it’s for?
Clarify your offer, audience, positioning and value proposition so your website and marketing explain why your business is the right fit.
Explore the BlueprintDo we need a website that better reflects our business?
Build a website around a clear offer, useful content and an experience that helps prospective clients understand your business and take the next step. Strategy, copy, design and development work together from the start.
Explore Website Design & DevelopmentNot sure which engagement fits? We’ll help you identify the right starting point.
Book a CallAI VISIBILITY AUDIT + IMPLEMENTATION
A regional service company had a new website, but important content was missing and online references still pointed to its former brand. An AI Visibility Audit identified these gaps, alongside a Website Experience Audit.
The work that followed included new content, corrections to business listings and brand references, and website improvements. In the seven weeks after publication, recorded AI retrieval activity averaged 96.9 per week, compared with 17.2 per week in the ten weeks before audit delivery.
Explore the Case StudyAverage weekly AI retrieval activity was 5.6× the pre-audit level.
Average weekly recorded AI retrieval activity
Retrieval activity records AI systems fetching website content. These figures do not measure leads or sales. AI referral visits remained unchanged, and the combined changes cannot be evaluated separately.
A member organization needed a clearer identity and messaging that reflected its members.
“Huge thank you to Michelle Richard, who continues to go above and beyond to support our rebranding efforts. We invested in her services and with her strong attention to detail and a rebranding plan tailored to the needs of our members, we were able to collaboratively arrive at a name, a mission and vision, core values, colors, and messaging that speaks more deeply to who we are and who we aspire to be as an organization!”
“I am very happy with all you’ve done. I truly appreciate your consistent communication, your dedication, and your willingness to go the extra mile on every project we’ve collaborated on. I would confidently recommend you to anyone.”
FREE AI VISIBILITY SNAPSHOT
Get a focused look at what AI tools say when asked questions your prospective buyers might ask. Your Snapshot shows whether your business appears, how it compares with a competitor, and which sources are cited.
MEET THE FOUNDER
Michelle brings experience in marketing leadership, product management and fractional CMO work to ExpressBrand Studio. She helps business owners connect what they sell with how they explain it, where they show up, and what deserves investment next.
She leads each engagement, with design and development support brought in when the project calls for it.
Meet the FounderWhether you’re rethinking your offer, improving your visibility or considering a website redesign, we’ll help you identify a useful place to start.
Book a Call