WEBSITE EXPERIENCE AUDIT
The Website Experience Audit is a B2B website audit that shows where your site creates confusion or friction for prospective clients, what to fix first, and whether targeted improvements or a rebuild makes more sense.
SOUND FAMILIAR?
Your business has evolved. Your website may not have kept pace.
The design might look fine, but prospective clients may still struggle to understand your services, find useful information, or decide whether you’re the right fit.
You might recognize some of these signs:
Visitors arrive, but few become inquiries.
Your website no longer reflects what you do or who you serve.
Important information is difficult to find or missing.
Pages describe your business inconsistently.
Visitors face competing calls to action or unclear next steps.
Mobile layouts, forms, or technical issues make the site harder to use.
You’re considering a redesign but don’t know how much needs to change.
The audit gives you a clearer basis for deciding where to invest your time and budget.
That’s the question this audit is designed to answer.
We review what visitors see, understand, and can do as they move through your site. Content, navigation, design, forms, and technical performance all contribute to that experience.
Your stated offer, audience, and website goals provide the reference point. We assess how well the current site communicates that information and supports the actions you want visitors to take.
You receive one prioritized plan showing what to address now, what can wait, and where deeper work may be needed.
Up to 15 website pages, examined from four connected perspectives.
We review whether an unfamiliar visitor can understand what you offer, who it’s for, why it may be relevant, and how to get started.
We look for missing information, unclear explanations, and inconsistencies across pages.
We review priority paths from arrival to inquiry, including navigation, links, calls to action, and forms.
We identify places where visitors may get stuck, face competing choices, or reach a page without a useful next step.
We examine how content and design work together across pages, including visual hierarchy, consistency, proof, and trust signals.
We look at whether the site helps prospective clients evaluate your business and feel confident reaching out.
We review mobile layouts, responsive behavior, forms, broken layouts, performance signals, technical quality, and on-page SEO fundamentals across priority pages.
Technical findings are considered alongside the visitor experience so you can understand their practical importance.
Michelle Richard leads the engagement and reviews how well your website helps prospective clients understand your business and move toward an inquiry.
Michelle also reviews your website’s usability, design consistency, forms, performance, technical quality, and on-page SEO fundamentals.
We bring the findings together with your intake and available analytics in one report. Annotated screenshots help explain priority findings.
When a finding raises a deeper question about your offer, audience, or content strategy, we flag that need for discussion.
A review of the agreed pages covering content clarity, navigation, visitor paths, design consistency, trust signals, mobile experience, and technical findings.
Annotated screenshots are included where visual context helps explain an issue.
A scorecard rating your site on the four areas we review: clarity, visitor paths, confidence, and technical performance. The summary highlights your top five opportunities and the highest-impact immediate fixes.
A phased roadmap with impact and effort ratings, covering immediate fixes, structural work over the next 90 days, and longer-term improvements.
Where a recommendation depends on deeper strategy or content work, the plan identifies that dependency.
A clear recommendation on whether to refine your current site or rebuild it, with the reasons behind it.
We walk through the findings together, answer your questions, and discuss what should happen next. You keep the report, action plan, and presentation deck.
The audit is typically completed within 2 to 3 weeks after we receive your completed intake.
We discuss what’s happening with your website, what you want it to support, and whether the audit is a useful next step.
You complete a focused questionnaire and provide your website URL, available analytics, and any access needed to review important functions.
Michelle reviews the site and prepares a prioritized report.
We present the findings, discuss your questions, and clarify the recommended next steps.
The Website Experience Audit is designed for established, founder-led B2B service businesses with a live website and a reasonably clear offer and audience.
Still defining what you sell or who it’s for? The Offer & Audience Blueprint can help establish the foundation your website needs to communicate.
Explore the Offer & Audience BlueprintAlready know you need a new website? We can discuss Website Design & Development directly.
Explore Website Design & DevelopmentIt’s a useful starting point when you:
Want to understand why your website may be creating confusion or friction.
Need to decide whether to improve the current site or rebuild it.
Want to assess the website before investing in more traffic.
Have an older or inconsistent site and need to prioritize improvements.
Want a clear plan your team or website partner can use.
The audit stands on its own. You can use the report and action plan with your internal team or an implementation partner of your choice.
If the findings point toward a rebuild and you’d like our help, we can discuss a separate Website Design & Development engagement.
INVESTMENT
$3,000A fixed-price Website Experience Audit covering up to 15 pages.
Includes the written report, scorecard and executive summary, prioritized action plan, recommendation to refine or rebuild, and live findings presentation.
Typical timeline: 2 to 3 weeks after completed intake.
Does the audit include new messaging or website copy?
The audit reviews how clearly your current website communicates the offer, audience, and goals you provide.
Developing your positioning, creating new messaging, and writing replacement website copy require separate work. If the review reveals those needs, we identify them in the recommendations.
How is this different from an automated website audit?
This engagement combines Michelle’s visitor experience review, Michelle’s technical analysis, your business context, and available analytics.
You receive an integrated report with priorities and a live discussion of the findings. AI-assisted tools support portions of the research and production process, with findings reviewed before inclusion.
Will the audit tell me whether I need a redesign?
You receive a recommendation on whether to refine your current site or rebuild it, with the reasons behind it.
If you already know you need a new website, we can discuss Website Design & Development directly.
Which pages do you review?
We agree on the priority pages together during intake, focusing on the pages that matter most to prospective clients and inquiries.
What if my website has more than 15 pages?
We’ll discuss scope on the call and recommend the right approach for your site.
Is this a complete SEO audit?
The review includes on-page SEO and discoverability fundamentals as part of the website experience.
Comprehensive keyword research, backlink analysis, and a standalone technical SEO roadmap are outside the scope.
How is this different from the AI Visibility Audit?
The Website Experience Audit focuses on what happens once people reach your website: what they understand, how they navigate, what builds confidence, and whether they can take the next step.
The AI Visibility Audit examines how AI tools describe businesses in your category, where your visibility is weak, and what information may be missing or unclear. The two audits can address related needs. If you’re unsure where to start, we’ll recommend one on the call.
Do you review what happens after someone submits a form?
We review the on-site path to inquiry, including calls to action, form usability, and whether visitors can complete the intended action.
CRM routing, automated responses, sales follow-up, and lead nurture are outside the audit’s scope.
What do you need from me?
We need your completed intake, website URL, available analytics, and access to any forms, gated areas, or important website functions we should test.
We may also ask you to install Microsoft Clarity, a free tool that shows how visitors interact with your pages. This step is optional.
Plan for about two hours across the initial call and findings presentation, plus time to complete the intake.
Can my existing website partner implement the recommendations?
Yes. The report is designed to stand on its own, so your internal team or existing partner can use it to plan and carry out improvements.
If your website isn’t turning visits into conversations, we’ll help you identify what needs attention and what should happen first.
Book a call to discuss your website and whether the Website Experience Audit is the right place to start.
