ABOUT
We help established, founder-led B2B service businesses clarify what they sell, strengthen their website, and improve how buyers and AI tools find and understand them.
Our work connects business decisions with the content and website experience prospective clients rely on when deciding whether to reach out.
A clearer offer.
A stronger website.
A better starting point for marketing.
Based in Kaukauna, Wisconsin, working with clients nationally.
EXPERIENCE & PERSPECTIVE
Your services have evolved, and you know more about your strongest clients than ever.
ExpressBrand Studio brings experience in marketing leadership, product management, and business ownership to the decisions that come before tactics: what you sell, who you serve, what buyers need to understand, and where your website or online presence leaves questions unanswered.
These decisions are connected
A clear offer helps buyers understand what they’re considering.
Useful content helps them evaluate whether your business fits.
Thoughtful design and navigation help them find answers and take the next step.
Accurate information across your online presence helps buyers and AI tools understand your business.
Together, these elements give your website and marketing a stronger foundation.
OUR APPROACH
You may already have a clear offer and need a better website. You may be considering a redesign but want to understand what needs fixing first. Or you may want to know how your business appears in AI answers.
We begin with what’s already clear and the question you need answered.
Define what you sell and which audiences deserve priority, so your website and marketing have a consistent starting point.
Examine your website experience or AI visibility to identify gaps, explain their significance, and prioritize improvements.
Turn an agreed direction into clearer content, targeted improvements, or a new website, with strategy, copy, design, and development working together.
Each engagement addresses a specific need. You don’t need to complete every service in a fixed order. The right starting point depends on what you already know and what you want to improve.
WORKING WITH EXPRESSBRAND STUDIO
ExpressBrand Studio provides strategic marketing guidance and website design and development through focused engagements.
Michelle Richard leads each engagement, with specialist partners brought in when the work calls for it.
We agree on the question we’re addressing, what the engagement includes, and what you’ll receive.
Blueprints and audits give you documented decisions and priorities to use with your internal team, an existing partner, or ExpressBrand Studio.
When you’re ready to make changes, we can discuss content and website improvements or a separate Website Design & Development engagement.
MEET THE FOUNDER
Michelle founded ExpressBrand Studio in 2024 after years in marketing leadership, product management, agency ownership, and earlier fractional CMO work.
Her experience includes serving as a VP of Marketing, managing a SaaS product, and owning a seven-figure marketing agency. She understands the decisions business owners face when their services, website, and marketing need to catch up with where the business is going.
She’s also a trained coach, which shapes how she runs strategy sessions: asking the questions that help owners decide, rather than handing them a template.
She grew up on a Wisconsin dairy farm, where you learn early that the work only pays off if the planning came first.
Today, she helps owners connect what they sell with how they explain it, where they show up, and what deserves investment next. She leads the strategy and client relationship throughout each engagement.
Learn More About Michelle →
Whether you’re clarifying your offer, assessing your visibility, or considering a website redesign, we’ll help you identify a useful place to start.
We’ll talk through what’s happening in your business, what you want to improve, and whether one of our engagements fits your needs.
Get Your Free AI Visibility Snapshot →