B2B WEBSITE DESIGN & DEVELOPMENT
Your website should help prospective clients understand what you do, see why your business is relevant, and know how to get started.
For established, founder-led B2B service businesses, we bring strategy, copy, design, and development together to help buyers understand your business and take the next step.
Your services have evolved. You know more about the clients you serve best. The work you want to attract may look different from the work your current website describes.
You may be ready for a new website when:
You hesitate to send prospective clients to your website.
Your site no longer reflects what you do or who you serve.
Important services or buyer questions are missing.
Years of additions have made the content and navigation inconsistent.
Your website makes it difficult to explain how your services fit together.
The design or technology limits the improvements you need.
You want strategy, copy, design, and development coordinated through a primary point of contact.
We connect those decisions so the finished website supports the direction of your business.
A useful website starts with a shared understanding of the business it represents. Before planning pages, we establish what prospective clients need to understand and what the website should help them do.
We build on the strategy and research you already have. Before production begins, we confirm:
Your offer and priority audiences: What you sell, who it’s for, and the boundaries around your services.
Your positioning and core messaging: Why your business is relevant and how you explain its value.
Your visual identity: The approved logo, colors, typography, and visual direction.
Your website goals: What the site needs to support and the primary action visitors should take.
Your research and priorities: The information guiding the page structure, content, and functionality.
If any of these need development, we identify and scope that work separately before moving into production.
The Offer & Audience Blueprint can help define what you sell and who it’s for. Additional positioning, messaging, or visual identity work may also be needed, depending on your starting point.
Explore the Offer & Audience Blueprint
Michelle Richard leads your engagement and serves as your primary point of contact.
She connects the website strategy, page structure, copy, creative direction, and final quality review.
She also designs and builds your website in WordPress, including technical SEO, forms, analytics, and basic integrations.
You have a primary point of contact keeping the work connected from the project brief through launch.
Your primary point of contact
Strategy, sitemap, and page structure
Website copy
Wireframes and visual design
WordPress development and technical SEO
Forms, analytics, and basic integrations
Testing, launch, and training
When a project calls for it
Specialist development support from a trusted resource, including for some platforms other than WordPress.
After launch
Included: 30 days of troubleshooting for implementation-related issues. Ongoing hosting and maintenance are agreed at the start of the project and contracted separately.
Each project receives a custom scope. A standard engagement typically covers up to 15 core pages and includes the following.
We bring your business goals, approved strategy, research, and website requirements together in a shared brief that guides the project.
A sitemap, page hierarchy, and visitor paths built around what prospective clients need to understand and do.
Copy for the approved pages, written around your defined offer, audiences, positioning, and core messaging.
Page layouts that establish content hierarchy, navigation, and flow before visual design begins.
Desktop and mobile designs that apply your visual identity to the approved content and page structure.
A responsive website built so your team or support provider can manage routine updates after launch. Includes migration of up to 100 existing posts from your current site.
Search-friendly page structure, metadata, appropriate structured data, image optimization, necessary redirects, and foundational performance configuration, so search engines and AI tools can read and describe your business clearly.
Website forms, basic CRM routing, analytics, and agreed conversion tracking configured as part of the build.
Testing across devices and browsers, final proofreading, quality assurance, and launch coordination.
Recorded training, administrator access, verification of key forms and tracking, and 30 days of troubleshooting for implementation-related issues.
Black Wolf Design · Strategy, copy and creative direction
Re Mixers · Strategy, copy and creative direction
Weeks 1 to 2
We review your existing strategy and research, confirm the website’s goals, and agree on scope, responsibilities, and approvals.
Weeks 3 to 6
We develop the sitemap, visitor paths, page priorities, copy, and wireframes around what buyers need to understand.
Weeks 7 to 10
Michelle designs your website and builds it in WordPress, coordinating your feedback at each stage.
Weeks 11 to 14
We review the finished site, test important functions, complete final checks, and coordinate launch.
Weeks 15 to 16
Your team receives training and access. We verify key functions after launch, address implementation-related issues during the support period, and complete a closing review.
Most engagements take 12 to 16 weeks from kickoff through the post-launch review. Timing depends on scope and timely access to assets, feedback, and approvals.
Website Design & Development is designed for established, founder-led B2B service businesses that are ready to build a website around a clear business direction.
It’s a useful fit when you:
Need a new website or a substantial rebuild.
Want new copy, custom design, and development coordinated together.
Have an established offer and audience, or are prepared to clarify them before production.
Can participate in reviews and provide timely feedback.
Are planning for an investment starting at $20,000 and an engagement of 12 to 16 weeks.
Projects requiring ecommerce, custom applications, or advanced functionality may need a different scope or specialist provider. We’ll discuss those requirements in the initial conversation.
Already know you need a new website? Book a call to discuss your goals, what’s already defined, and what the project needs to include.
Still deciding whether to improve or rebuild? The Website Experience Audit can help you identify what needs attention and whether targeted improvements or a larger rebuild make sense.
Explore the Website Experience AuditINVESTMENT AND AVAILABILITY
Starting at $20,000A custom website engagement typically covering up to 15 core pages.
Final investment depends on page count, copy requirements, integrations, technical complexity, approval requirements, asset sourcing, custom graphics, and content migration beyond the included 100 posts.
Typical engagement: 12 to 16 weeks from kickoff through the post-launch review.
Michelle personally leads each project, and ExpressBrand Studio accepts a limited number of website engagements at a time.
Do I need a Website Experience Audit first?
If you’re unsure whether your current website needs improvements or a rebuild, the audit is a useful starting point.
If you already know you need a new website, we can discuss the project directly and review what research and strategy are available. We’ll identify any additional work needed before production begins.
Does the project include new website copy?
Yes. The scope includes new copy for the approved pages, written from your defined offer, audiences, positioning, and core messaging.
Developing those underlying definitions is separate work if they aren’t already clear.
Can you help if our offer or messaging still needs work?
We can discuss what needs clarification and the appropriate starting point.
The Offer & Audience Blueprint addresses offer and audience definition. Broader positioning, brand messaging, and visual identity work are scoped separately before the website build.
What platform do you use?
We primarily build in WordPress.
If your requirements call for ecommerce, a custom application, or another specialized platform, we’ll discuss whether specialist support or a different provider is the better fit.
Do you move our existing blog posts?
The standard scope includes migration of up to 100 existing posts. Larger content libraries are scoped and priced separately.
Who will I work with?
Michelle Richard is your strategic lead and primary contact.
She leads strategy, page structure, copy, client communication, design, WordPress development, technical SEO, and forms, analytics, and basic integrations, with additional support brought in when the project calls for it.
How long will the project take?
Most engagements take 12 to 16 weeks from kickoff through the post-launch review.
The final schedule depends on scope, access to required materials, and timely feedback and approvals.
How is payment structured?
Payment is made in four milestones: 40 percent at acceptance to schedule the project, 25 percent before visual design begins, 25 percent before development begins, and 10 percent before launch.
Each payment is due before its phase begins and is nonrefundable once received. Before each payment, confirm you’re ready to provide the feedback, materials, and approvals that phase requires. Your proposal states the exact project fee.
Is the Website Experience Audit included in the price?
The audit is a separate $3,000 engagement with its own report, presentation, prioritized action plan, and recommendation to refine or rebuild.
Its fee is separate from the website project and isn’t credited toward the build.
Does this include an AI Visibility Audit?
The AI Visibility Audit is a separate research engagement examining how your business appears in AI answers and what information may need attention.
The website project includes the agreed content and technical SEO foundation. If AI visibility research is relevant to your goals, we can discuss how it should inform the project.
What happens after launch?
You receive training, administrator access, a post-launch review, and 30 days of troubleshooting for implementation-related issues. We don’t provide ongoing support or site maintenance. At the start of the project, we’ll agree how hosting and maintenance will be handled.
Technical updates, SEO, and content work are contracted separately.
Whether you’re replacing an outdated site or building a new presence, we’ll help you identify what needs to be in place and what the project should accomplish.
Book a call to discuss your website.
