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Your message, website, and online presence may not have kept pace with your business.
We help established, founder-led B2B service businesses clarify what they sell, strengthen their website, and improve how buyers and AI tools find and understand them.
Start with the question that best matches what’s happening in your business.
WHERE TO START?
Each of our B2B marketing services addresses a specific need. You may need to understand what’s getting in the way, clarify your offer, or build a website that better reflects your business.
Website Experience Audit
Your website is live, but you’re unsure whether it clearly explains your services or helps prospective clients move forward. You may be considering a redesign and want to understand what needs to change first.
We identify where messaging, navigation, design, or technical issues create confusion or friction. You’ll receive a prioritized list of recommended fixes to help you decide whether targeted improvements or a larger rebuild make sense.
Explore the Website Experience AuditAI Visibility Audit
You want to understand how your business appears when prospective buyers ask AI tools about services like yours, how you compare with competitors, and what information may be missing or unclear.
We examine how AI tools describe businesses in your category and identify gaps in your content and online presence. You’ll receive findings and prioritized recommendations to guide your next improvements.
Explore the AI Visibility AuditOffer & Audience Blueprint
Your team describes the business differently, your audience feels too broad, or your services are difficult to explain. Before updating your website or creating more content, you need a clearer foundation.
We clarify your offer and audience. You’ll leave with language you can use across your website, marketing, and sales conversations to explain why your business is the right fit.
Explore the Offer & Audience BlueprintWebsite Design & Development
Your current website no longer represents your services, clients, or direction. You’re ready for a new website and need strategy, copy, design, and development to work together.
We build around a clear offer, useful content, and an experience that helps prospective clients understand your business and take the next step.
Explore Website Design & DevelopmentThese needs often overlap. A website project may uncover unclear messaging. An AI Visibility Audit may reveal missing website content.
You don’t need to work through every engagement in a fixed order. We’ll help you identify a useful place to begin.
Book a CallThe starting point depends on what you already know:
If your offer or audience is unclear, the Offer & Audience Blueprint can establish the foundation for your website and marketing.
If you’re unsure what your website needs, the Website Experience Audit can help you decide what to improve or rebuild.
If visibility is your main question, the AI Visibility Audit can show whether AI tools and search engines recommend you or your competitors.
If you already know you need a new website, we can discuss Website Design & Development, usually starting with a Website Experience Audit.
Each Blueprint or Audit stands on its own. You can use the findings and recommendations with your internal team, an implementation partner, or ExpressBrand Studio.
An AI Visibility Audit can be followed by an implementation sprint to address findings through content and website improvements. A Website Experience Audit can guide targeted refinements or a new website when a rebuild makes sense.
Michelle Richard leads each engagement, with design and development support brought in when the project calls for it.
FREE AI VISIBILITY SNAPSHOT
Get a focused look at what AI tools say when asked questions your prospective buyers might ask. Your Snapshot shows whether your business appears, how it compares with a competitor, and which sources are cited.
You don’t need to diagnose the problem before reaching out.
In an introductory call, we’ll talk through what’s happening in your business, what you want to improve, and whether one of our engagements fits your needs.
Book a Call