AI VISIBILITY AUDIT
Can buyers and AI tools find and understand your business?
When prospective clients ask ChatGPT, Claude, or Google’s AI about services like yours, does your business appear? Is it described accurately? What information shapes the answers?
The AI Visibility Audit examines how your business appears in relevant AI answers, how it compares with competitors, and where information may be missing or unclear.
You receive a documented starting point and a prioritized plan for what to publish, improve, and address next.
Your online presence may give an incomplete picture
Your website may explain your services clearly to someone who already knows your business. But prospective buyers often start with a question about their problem, the kind of help they need, or which providers to consider.
The audit explores how your business appears in answers to those questions.
You might be wondering:
Does AI mention our business when asked about services like ours?
Does it accurately explain what we do and who we serve?
Which competitors appear, and what sources are cited?
Are important buyer questions missing from our content?
What should we improve before investing in more content?
The research helps you move from isolated searches and assumptions to a clearer set of priorities.
Understand your visibility before deciding what to change
AI visibility means whether AI tools mention and accurately describe your business in relevant answers.
The audit combines AI platform testing, buyer and search research, competitor analysis, and a review of cited sources.
Michelle Richard leads the engagement and connects the findings to your offer, audience, and marketing priorities. AI-assisted tools support portions of the research. Human review and analysis guide the recommendations and their order.
The result is a plan for strengthening the information available about your business, with clear reasons for what deserves attention first and where questions remain.
What we research
How your business appears in AI answers
We test 25 research-based buyer questions across AI platforms and document whether your business, named competitors, or neither appears.
We review how your business is described and which sources are cited. These findings establish your starting baseline.
What buyers search for and ask
Keyword research, question research, and relevant community discussions help identify the language buyers use when looking for help.
We organize the findings around different stages of the buying decision, from understanding a problem to evaluating providers.
Where competitors and other sources appear
We examine the businesses and sources included in relevant AI answers, the content available on those topics, and questions that appear to receive limited or unclear coverage.
This helps identify gaps worth investigating for your business.
What to publish and improve
We translate the research into content recommendations connected to your offer, audience, and business goals.
You receive a publishing sequence that explains what to address first and how each recommendation relates to a buyer question.
What you receive
Your findings are brought together in a written report and reviewed with you in a live presentation.
AI visibility baseline
A question-by-question record of your visibility compared with named competitors, giving you a documented starting point for future measurement.
Keyword cluster map
Relevant buyer search terms organized into priority topic groups and mapped to stages of the buying decision.
Content map and publishing sequence
Specific content recommendations in priority order, with each recommendation connected to a buyer question and business objective.
Buyer question and prompt set
The research-based questions used to test AI answers, organized by buying stage. You can reuse these questions for ongoing monitoring.
Outreach targets
Publications, directories, podcasts, and other third-party sources that appear relevant to visibility and credibility in your category, prioritized by fit.
Measurement recommendations
Two or three monitoring tools to consider based on your business, category, budget, and measurement needs.
How it works
The audit is typically completed within 2 to 3 weeks after we receive your completed intake.
Start with a conversation
We discuss your business, your visibility questions, and whether your offer and audience are defined well enough to support useful research.
Share your business context
You complete a focused intake covering your services, ideal clients, competitors, and current marketing foundation.
We complete the research
We test buyer questions, examine search and audience data, review competitors and cited sources, and develop your recommendations.
Review the findings together
We walk through the findings in a live presentation, answer your questions, and discuss what should happen next. You receive the full written report and recommendations.
Is this the right starting point?
The AI Visibility Audit is designed for established, founder-led B2B service businesses with a reasonably clear offer and audience.
Not ready for a full audit? The free AI Visibility Snapshot tests five buyer questions and shows where you stand today.
Get Your Free AI Visibility SnapshotStill defining what you sell or who it’s for? The Offer & Audience Blueprint can help establish the foundation for this research.
Explore the Offer & Audience BlueprintMore concerned about what happens after visitors reach your website? The Website Experience Audit examines whether people can understand your business, navigate the site, and take the next step.
Explore the Website Experience AuditIt’s a useful starting point when you:
Want to understand how AI tools represent your business and competitors.
Need to identify missing or unclear information in your online presence.
Want buyer research to guide your next content investment.
Need a baseline and a practical way to monitor changes.
Want a prioritized plan your team or implementation partner can use.
Put the findings to work
The audit gives you the research, recommendations, and publishing sequence. Making the recommended changes is a separate step.
You can put the plan into action with your internal team, an implementation partner of your choice, or ExpressBrand Studio.
Optional AI Visibility Implementation Sprint
If you’d like our help addressing the highest-priority findings, the four-week AI Visibility Implementation Sprint turns selected recommendations into content and website improvements.
The work is based on your audit findings and scoped as a separate engagement.
Investment: $6,000 · Four weeks
INVESTMENT
AI Visibility Audit
$3,000A fixed-price research engagement including the written report, six core deliverables, and live findings presentation.
Typical timeline: 2 to 3 weeks after completed intake.
The optional AI Visibility Implementation Sprint is available separately. The audit stands on its own, and you keep the research and recommendations.
Frequently asked questions
What do you actually test?
We test 25 research-based questions representing different stages of the buying decision across AI platforms.
For each question, we document whether your business, named competitors, or neither appears. We also examine the descriptions and sources included in relevant answers.
Will this get our business recommended by AI?
The audit identifies your current visibility and recommends improvements to the information available about your business.
AI mentions, citations, rankings, and recommendations aren’t guaranteed. The audit itself provides research and a plan. Implementation is separate.
We already rank well in search. Is this still useful?
Strong search rankings help, but they don’t guarantee AI tools mention or accurately describe your business. AI answers often draw on third-party sources, directories, and reviews as well as your website.
The audit shows where your search presence and your AI visibility differ, and which information gaps are worth addressing.
How will we know whether visibility changes?
You receive the baseline and question set used in the research, along with monitoring tool recommendations.
These give you a starting point for comparing future results. AI answers can vary between tests, so individual responses should be considered in the context of repeated observations.
Does this include writing or publishing content?
The audit identifies what to publish or improve and recommends a sequence. Content production and website changes are separate.
You can use the plan with your team or another partner, or discuss the optional AI Visibility Implementation Sprint with us.
How is this different from the Website Experience Audit?
The AI Visibility Audit examines how your business is represented in AI answers and what information may need attention.
The Website Experience Audit examines what happens when visitors reach your website, including content clarity, navigation, trust, forms, and technical experience.
They can be completed separately or, when appropriate, in parallel.
How does this relate to SEO?
The audit includes keyword and search research to understand buyer language, relevant topics, and content opportunities.
Its focus is how your business appears in AI answers and what information may strengthen that representation. It also considers how the content recommendations support your broader online presence.
What do you need from me?
We need your completed intake and participation in the initial call and findings presentation.
The intake gives us context about your offer, audience, competitors, and current marketing. We handle the research in between.
Can I start with the free AI Visibility Snapshot?
Yes. The Snapshot offers a focused look at whether your business appears, how it compares with a competitor, and which sources are cited.
The paid audit provides broader testing, buyer and search research, competitor analysis, and a prioritized content plan.
Get Your Free AI Visibility Snapshot
What does AI understand about your business?
Find out where your business appears, what information may be missing, and which improvements deserve attention next.
Book a call to discuss whether the AI Visibility Audit is a useful starting point.