FREE LIVE WEBINAR · TUESDAY, NOVEMBER 10, 2026 · 10:00 AM CST
How to Show Up in AI
Your buyers are asking ChatGPT, Claude, and Google’s AI answers who to hire. Learn how AI decides which businesses to name, and what you can do so it names yours.
Who are the best IT consulting firms for a growing accounting practice?
AI ANSWER
Based on reviews, case studies and industry coverage, three firms stand out:
1. Northfield Technology Partners
2. Summit IT Advisory
3. Your business?
THE SHIFT
Search has moved
B2B buyers used to search, scan a list of links, and click through to compare options. Now many of them ask a question and get a single assembled answer, often naming a short list of firms before anyone visits a website.
If your business isn’t part of that answer, you may never make the shortlist. Ranking well in Google no longer guarantees you show up. This is a messaging and positioning question as much as an SEO one.
WHAT YOU’LL LEARN
What you’ll leave with
PART ONE
What’s changing.
How buyers find vendors now, why AI answers are replacing search results, and what that means for your pipeline.
PART TWO
What AI looks for.
The signals behind every AI answer, how to structure content AI can cite, and why your website is only part of the picture.
PART THREE
What to do next.
Simple steps you can take this week, plus an easy way to see where you stand today.
LIVE DEMO
We’ll also run a live demo. We’ll ask AI the questions a real buyer would ask, then look at who gets named, how they’re described, and where that information comes from.
WHO IT’S FOR
Who should attend
This session is for founders and leaders of established B2B service businesses, such as technology consulting firms, professional services, consultants, accounting firms, and HR companies. It’s especially useful if you don’t have a full-time marketing leader and want a clear view of what’s changing before deciding what to do about it.
YOUR HOST
Meet your host
Michelle Richard is the founder of ExpressBrand Studio, a strategic marketing advisory practice for founder-led B2B service businesses. She helps owners get clear on what they sell and who they serve, then build the website and marketing foundation buyers and AI tools need to find and choose them.
Meet Michelle → REGISTRATION
Save your seat
You’ll receive a confirmation email with the link to join. Can’t make it live? Register anyway and we’ll send you the recording, available for two weeks after the event.
FAQ
Questions
Is the webinar really free?
Yes. There’s no cost to attend.
How long is it?
One hour: a 45-minute session followed by 15 minutes of Q&A.
Will this be a sales pitch?
No. The session is focused on what’s changing and what you can do about it. At the end, we’ll share one optional next step: a free AI Visibility Snapshot that shows whether AI mentions your business today.
Do I need to prepare anything?
No. If you’d like, think of one or two questions a buyer might ask when looking for a business like yours.
Is this technical?
No. It’s written for business owners and leaders, not developers.
Will there be a recording?
Yes. Everyone who registers will receive a link to the recording, available for two weeks after the live session.
Will you share the slides?
We don’t share slides, but the full recording is available for two weeks after the session.
Learn how to show up when buyers ask AI
Join us on Tuesday, November 10 at 10:00 am CST for a clear, practical look at how to show up in AI search.