Market Research
The AI Visibility Audit
When a buyer asks ChatGPT or Google who to work with, someone gets recommended. This audit shows you whether it is you or a competitor, why, and exactly what to publish to change the answer.
Not Sure What “AI Visibility” Means?
You’re not alone. The term is new because the behavior is new.
In simple terms, AI Visibility is:
Whether AI tools like ChatGPT, Claude, and Google's AI answers mention your business when buyers ask for a recommendation.
Your buyers are already asking. The only question is whose name comes back.
The Way Buyers Search Has Changed
For twenty years, being found meant ranking on Google. That still matters. But a growing share of your buyers now start somewhere else: they describe their problem to an AI assistant and ask who can solve it.
Those answers don't come from ads. They come from what the AI can read, understand, and confidently repeat about your business.
Here's the uncomfortable part:
AI is not saying anything negative about most B2B service firms. It simply says nothing at all.
Invisible isn't neutral. It means the recommendation goes to someone else.
What the AI Visibility Audit Is
The AI Visibility Audit is a thirteen step research engagement covering SEO, AI search, and audience research for B2B service firms.
We test what AI tools currently say about your business, map where your buyers actually spend time and what they ask, analyze which competitors are being cited and why, and identify the specific content that gets a business like yours recommended.
This is research with a strategic read on top, not an automated scan.
You walk away knowing exactly where you stand, what to publish, in what order, and why.
What We Research
What AI says about you today.
We run the questions your buyers actually ask across ChatGPT, Claude, and Google's AI answers, and score your visibility against named competitors. This becomes your baseline.
Where your buyers search and what they ask.
Keyword research, question mining, and community research reveal the language your buyers use when they're looking for help, including the questions no competitor has answered yet.
Who gets cited, and why.
We analyze the competitors AI recommends instead of you, what content earns those citations, and where the unclaimed ground sits in your category.
What to publish to change the answer.
Everything above converges into a content plan built for your business, not a generic checklist.
What You Receive
One written report, presented live. Five parts.
AI Visibility Baseline
Your current score across AI platforms, question by question, with competitors named. You will know exactly where you stand.
Keyword Cluster Map
Your buyer's search terms organized into priority clusters, each mapped to a stage of the buying decision.
Content Map and Publishing Sequence
The specific pieces to publish, in priority order, each tied to a buyer question and a business outcome.
AEO Prompt Set
The exact questions your buyers ask AI tools, organized by buying stage, so every piece of content is built to be the answer.
Citation and Outreach Targets
The publications, directories, and podcasts that AI tools already trust in your category, prioritized by fit.
How It Works
A focused, collaborative process designed to create clarity without unnecessary complexity.
A Short Call
Thirty minutes. We confirm your offer and audiences are defined well enough to research. If they aren't, we'll tell you what to settle first.
Intake
You complete a focused intake covering your offer, audiences, and competitors. This is the input the research runs on.
The Research
Thirteen steps across keyword data, AI platform testing, audience intelligence, community research, and competitor analysis.
The Presentation
We walk through the findings together, live. You leave with the full written report and a clear view of what comes next.
Why This is Different from an AI Search Scan
There are tools and services that will scan your site for AI readiness for a few hundred dollars. They produce a score and a checklist.
A scan tells you that something is wrong. It cannot tell you what matters for your business, what to say, or what to do first.
In a recent audit, the top recommendation was not a technical fix at all. It was a repositioning: the client's website led with the benefit they cared about, while their buyers responded to a different one entirely. No checklist produces that finding.
That is the difference. A scan gives you a score. This gives you a plan.
This is not just a messaging exercise—it’s the foundation your marketing depends on..
Who The AI Visibility Audit Is For
This is a strong fit if:
- You run an established B2B service business with paying clients and real revenue
- You can state your offer clearly and name your best fit audiences
- Your competitors show up in AI answers and search results, and you don't
- You're planning to invest in content or marketing and want to base your plan on research vs intuition
This is not the right fit if:
- Your offer or audiences are still unclear. In this case, start with the Offer & Audience Blueprint instead. The audit research is only as good as the definitions it runs on.
- You want someone to run your ads or manage your social media. That's not what we do.
- You're looking for guaranteed rankings or placements. Nobody can honestly promise that, and we won't.
Why This Comes First
Most marketing investments are made on assumptions: assumptions about what buyers search for, what competitors are doing, and what content is worth creating.
The audit replaces those assumptions with evidence. Every dollar you spend afterward, on content, on your website, on outreach, is aimed at ground you know is worth taking.
Most clients continue into implementation after the audit, whether with their own team or with ours. Either way, the plan is yours. You own the findings, the strategy, and the sequence. No retainer required.
Getting the plan right first is cheaper than publishing twice.
Investment
A fixed price research engagement. No long term commitment required.
Typically completed in ~2-3 weeks
Frequently Asked Questions (FAQs)
What do you actually test?
We run the real questions your buyers ask across ChatGPT, Claude, and Google’s AI answers, then score whether your business, your competitors, or neither appears. Twenty five questions across the full buying decision.
We already rank well on Google. Do we still need this?
Traditional rankings and AI recommendations overlap less than most owners expect. AI tools weigh clarity, structure, and third party citations differently than Google’s classic results. Many businesses that rank well are absent from AI answers entirely.
Will ExpressBrand Studio do the work the audit recommends?
Most clients continue into implementation after the audit, and we’ll discuss what that looks like at the presentation. But the audit stands on its own. Everything is written so your team, or any partner you choose, can execute it.
How is an AI Visibility Audit different from an SEO audit?
An SEO audit looks at how search engines read your site. This covers that, and then goes further: what AI tools currently say about you, what your buyers ask, who gets cited instead of you, and the content plan that changes it.
What do you need from me?
A completed intake form and about an hour of your time across two calls. The research runs on our side.
Ready to find out what AI says about your business?
If your offer is defined and you want to know where you stand before investing further in marketing, request availability below.
A focused research engagement. No long term commitment required.