Meet the Founder

Hi, I'm Michelle Richard

I work with B2B service business owners who feel like their marketing should be working—but something isn't quite coming together. My role is to help you step back, see what's happening, and move forward with clarity.

“Most marketing problems don’t start where people think they do.”

Why This Work Matters to Me

Before starting ExpressBrand Studio, I spent years inside growing businesses—building, scaling, and leading marketing efforts. Over time, a pattern became clear.

Smart, capable business owners were doing all the right things:

But results still felt inconsistent or unclear. Not because they were doing anything wrong—because something earlier wasn’t fully clear. That insight is what led to ExpressBrand Studio.

What I’ve Learned

Most marketing challenges don’t start with tactics. They start earlier.

When those pieces aren’t clear, marketing becomes harder than it should be. So the instinct is to try more. But more effort doesn’t fix the root issue.

How I Work Today

I don't start with recommending tactics or deliverables. I start by helping you understand what's actually holding things back.

From there, we figure out what makes sense:

Sometimes that leads to building. Sometimes it leads to refinement. Both are progress.

My Background

I founded and grew a marketing agency into a 7-figure business, and later led marketing inside growing organizations. I've worked across. I've seen what works—and what doesn't—across different stages of growth. That experience shapes how I guide clients today.

Brand strategy

Website development

Messaging

Marketing leadership

A Bit More About Me

I've always been drawn to understanding how things work—seeing patterns, simplifying complexity, and helping people move forward with confidence.

Outside of work, I love travel, good coffee, and time with my family.

I believe business should support the life you want to build—not consume it. That belief shapes how I work and what I help my clients create.

Ready to get clear on your messaging?

Ready to Get Clear on What Comes Next?

If your marketing feels scattered, stalled, or harder than it should be, there's usually a reason. That's where we start.

Services