Getting Named by AI Is Only Half the Win

Showing up in AI answers gets you considered. Whether someone inside the buyer’s company can defend choosing you, using only what they could find about you online, is a separate question.

The Shortlist Forms Before You Know the Deal Exists

Buyers are narrowing their options inside AI tools before your sales team hears a deal exists. The fix is smaller and more finite than the publishing program most companies reach for.

Your Name Is in the Answer. Whose Link Is Next to It?

Your name can be in the answer while the link beside it points somewhere else entirely. Counting mentions gives you a number. Looking at what gets linked instead gives you a list of things to build.